QuadTech displays its new color control solution at PackPlus 2017
The QuadTech stand up at PackPlus 2022 at Pragati Maidan in New Delhi had a steady stream of visitors who met Raj Rana and Amit Desai, both area sales managers, representing the company, at the effect. Packaging South Asia met Rana for an update on QuadTech'south display at the evidence and the response the company received there. According to Rana, "We are exhibiting our unabridged range this time because we're expecting people from all segments. So far we have more than 900 installations in India, so customers from various regions of Republic of india, similar pocket-size converters and big converters, accept been visiting us. Along with our existing range, nosotros accept on brandish our new color management solutions. This effect offers u.s.a. a skillful opportunity to encounter many of our existing customers forth with new prospects at the same platform. Interaction with our sometime customers is as well important because it is necessary for us to know their feedback."
Rana seemed especially content with the response QuadTech received for the new products it had on display at its stand. He agreed that it takes time for new products to gain traction, yet he shared that there were many queries for the products. When asked about the feedback received from QuadTech's existing customers, Rana explained, "Let's say, we supplied some equipment x years agone and they're happily running it; now when they visit united states here and larn nigh our latest products, they say that the product they bought from us a decade ago lack some of the features that are available in the latest version. So, it'south merely a matter of upgrading the new features on those equipment, which we tin exercise easily. For various reasons, we haven't been able to communicate enough with some of our customers over the years simply now we're looking at ways to increase our interaction with them."
Talking almost the new color control solution that QuadTech displayed at the event, Rana said, "This item solution has been a talking indicate among converters for over a year-and-a-half now. The product is gaining traction and customers are now coming to us with the next level of questions. We first launched the product at drupa and information technology was too displayed at PrintPack 2022 merely on both the occasions, at that place weren't many customers from the flexible packaging segment. Hither at PackPlus, we take a lot of flexible packaging people."
Rana too has a well-defined strategy in place to counter whatever challenge that QuadTech might counter. He shared, "As far as strategy is concerned, we're in a very dynamic marketplace. And this time in this exhibition, we found out about some new things about our competitors, which take given us some insights for a new plan of activeness from the commercial angle. One of our strategies is to offering increased servicing support force. Of course, we'll dorsum this up with a more pro-active approach commercially. Very soon, we're expecting to go substantially big orders from major converters, for which we're fully prepared."
Speaking on the recent upheavals in the economic system, Rana said, "QuadTech Bharat has not been affected by demonetization in whatsoever way; in fact, it has opened up a new market segment for us and we are already at work to service this new market. Every bit far as GST is concerned, we welcome it considering the transparency it offers will work in our favor. As a US-based MNC, we import most of the components of our products and it has ever been washed in a transparent style."
Source: https://packagingsouthasia.com/events/pack-expo-2017/quadtech-displays-its-new-color-control-solution-at-packplus-2017/
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